How does the ranking increase with the https?


The news has been reported from the most important webmasters via the Google blog.

“Keep user data safe is important, and is one of the reasons for the addition of HTTPS as the positioning signal in Google web-search”

That’s how John Mueller debuted on Gooogle Plus in the August 6, 2014.

What about HTTPS?

It is the result of applying a cryptographic protocol to the asymmetric hypertext transfer protocol HTTP.
It is used to ensure transfer of confidential data in the web, so as to prevent interception of the content.

With HTTPS, your information is protected using Transport Layer Security (TLS), which provides three key levels of protection:

  • Cryptography – The data exchanged is encrypted to protect against eavesdropping. This means that while the user consults a website, no one can “listen” to his conversations, keeps track of activities in multiple pages or steals your information.
  • Data Integrity – The data can’t be altered or damaged in transit, intentionally or unintentionally, without being detected.
  • Authentication – It proves that users communicate with the website provided. It protects against man-in-the-middle and instills confidence in users, which translates into more business benefits.

The SSL improves the SERP ranking.

httpsA link with SSL encryption shows the ‘s’ in the address ‘http’.
It appears as: (Note: This is just a link for example).
This function is commonly used for on-line banking sites or sites that transmit information protected.
So this certificate has become more important than ever for your website.

In any URL, HTTPS instead of HTTP, is the notation indicating that SSL is used by that site. Safety is a top priority for Google.

This means that people who use Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.
So Google is trying to make it clear to all of us that on the web you need to ensure greater security in the exchange of information by means of intercommunication encrypted, such as HTTPS.
This means that using an SSL certificate for your website, you have the option of well rank among the search engines, giving you even greater security to the client that between a site HTTP and HTTPS, definitely choose the latter.

It will be useful therefore obtain the proper SSL certificate, as well as the most convenient from the point of view of quality and price. The price differences between the various certificates depend basically on three factors: the availability of the ROOT Certificate (intermediate SSL certificate) used to “sign” all SSL certificates are created later by granting them their credibility; the value of the insurance certificate; awareness of branding that reserves the certificate.

Common Pitfalls of using HTTPS.

During the procedure of protection of your site, be careful to keep under control the following steps: make sure that your certificate is up to date; make sure you have registered the certificate to the correct host name.

For example, if you register the certificate for and your website is configured to use, you will receive an error of mismatch of the name of the certificate; make sure your web server supports SNI and that your audience uses browsers supported; not prevent crawling of your site using the HTTPS robots.txt file; if it’s possible, allow the indexing of your pages by search engines.
Avoid using the meta tag Noindex; using the protocol relative URLs (for example // instead of; incorporates only content HTTPS in the HTTPS pages; make sure the content on your site HTTP and HTTPS on the website are matching; make sure that your website returns the HTTP status code correctly.

Buy from us your hosting plan and require the SSL certificate.