Instagram launches video ads in between your friends’ Stories

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Don’t be surprised if the next Instagram Story you see is a paid video ad from Nike, Netflix, or Airbnb.

On Wednesday, Instagram announced that video ads would be coming to its Stories feature. The ads will auto-play fullscreen in-between your friends’ Stories, and you will be able to skip the ad by tapping on it. Advertisers will be able to turn an existing Instagram Story into a paid ad, as well as place static images. It’s a similar ad unit that Snapchat has been offering since summer 2016.

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