Much like you’re currently able to do via Twitter or Facebook Live, Instagram live-streams allow you to broadcast content to your followers in real time. Unlike Facebook Live, however, these video streams won’t be archived for later enjoyment — rather, when you’re done recording, the video goes away instantly. So if ephemerality isn’t your thing, you may not like Instagram’s newest feature.
But if you’re a Snapchat fan, this disappearing act may be more up your alley. Instagram has already made a number of moves this year that have rendered it increasingly similar to Snapchat — earlier this year, for example, it rolled out Stories, which was more or less a clone of one of Snapchat’s most popular offerings.
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