MOBILEGEDDON: how to improve the ranking

improve the ranking

Mobilegeddon is the new Google’s algorithm launched in April 21, 2015, that aims to significantly improve the ranking on the search engines, giving preference to mobile-friendly websites. The potential impact of this update is absolutely huge.

As many as 40% of websites fail to meet the criteria of Google for the optimal experience of the users, if viewed on a smartphone or a tablet.
The Google Analyst, Gary Illyes said in a tweet that the update has finally taken full effect. He also noted that “there was a load of websites that have become MF [mobile-friendly] recently.” We speak of an increase of almost 5%!


If the mobile search engine optimization was put in the back seat of your marketing strategy, Google has just composed a new mix for companies that want to remain competitive on the web.
Appropriately nicknamed “Mobilegeddon” or “Mobilepocalypse,” Google began using the “mobile-friendly” as a signal of positioning in search results on April 21, 2015, and therefore the sites with usability issues on mobile devices have fallen so significant from the ranking results.

This has seen an increase in demand for design and development of the mobile sites. With 80% of users who own a smartphone, in 2016 the sites become more mobile-friendly than ever.

It is now a fact that most of the internet traffic is moving from the desktop to mobile devices such as smartphones and tablets; this involves a considerable change as regards the use of content that, in the case of sites not adequate to the mobile, it is made very difficult, if not impractical. In fact, this update does not affect absolutely the research done by desktop, notebook and tablet.
The changes will relate only to those making queries on Google from any smartphone. In these cases, Google will give more visibility to the pages that are optimized for smartphones rather than those that are not.

In other words, the sites with the label Mobile Friendly (appears on smartphones next to search results) will be placed in a better way than in the past. We will then be evaluated management link, the font size (too small ones are not ideal for use via smartphones), the browsing speed. In general, we will be awarded the websites that have a cut usability for mobile.


All the work to make your site mobile-friendly is done on the server and from the Web designers.
Despite having a mobile website, there remains the problem of presenting optimal viewing of intermediate resolutions.
The screen widths of the devices currently on the market have a lot of variations. The sites will be able to handle any resolution with changes in the CSS file, which show how the elements of Web pages are presented. The mobile-friendly are relatively simple to implement and generally economical in terms of development costs.

Most of the mobile sites are built on a subdomain like If you choose to go this route, remember to use the canonical tag that link to the URL of the desktop to mobile pages. This resolves potential duplicate content issues. Do not put the canonical tags on mobile unique contents. From a practical standpoint, the link building for a site is the most productive and cost-effective than building links to two sites.

impronteThe 4 steps to ensure your website doesn’t become victim to Mobilegeddon.

Step 1: Test your website. There are a few ways to test the compatibility of your site with mobile. First, you can simply display ads on your site in search results on Google phone. If the tag “mobile-friendly” does not appear in the URL, the site needs to be updated.
The way that lets you know if your website is mobile friendly is to go on a page made available by Google at where you have to enter the full URL of your website to start the compatibility test. Once you click on analyzes, the tool will monitor the site and will indicate if the same is mobile-friendly or not. It will also show you a picture of how mobile users can see your site on smartphones and it will provide a series of tutorials to correct it.

Step 2: Google considers a page “mobile-friendly” if:

  • Text is readable without zooming
  • Cut the content to fit the screen, so users do not have to scroll horizontally or to zoom
  • Avoid components that are not supported by mobile devices (such as Flash)
  • Keeps spaces quite far from each other to facilitate the use of touch.

Step 3: To be mobile-friendly, the site must be configured in one of two ways:

  • Responsive web design: Recommended by Google, the site that uses the same HTML and URL on all your devices and makes the appropriate view to the user’s device through the CSS (stylesheets).
  • Dynamic site: This configuration means that using the same URL, there is a different version of HTML to serve different types of devices.
  • Separate URL: This method returns HTML for several different devices using separate URL with HTTP redirects (example: the desktop will come out as, while smartphone

Step 4: As signal of ranking search results, mobile usability will be an important factor, thanks to which your site will be presented at the top in search results on mobile devices, allowing you to gain greater visibility.

To create sites with HTML responsive design for mobile, responsive frameworks are different that developers can use for their own sites.
The most famous are Twitter Bootstrap ( and Foundation (

Our hosting services are fully compatible with the use of these frameworks and the installation of the mobile themes for popular CMS (WordPress, Joomla, Drupal).

We also give the ability to manage sub-domains and redirections also to create solutions with HTML and URL separated. Visit