If you are just beginning to establish your business on the web, one of the first and foremost stuffs you will require to do is to Choose SEO Optimized Domain Names for your website.
When you are entering in corporate world, it is important to determine how visitors and potential customers will be able to find and recognize your company online.
The fact is that it is important to dwell on every factor of Search Engine Optimization before launching a website.
Choose a domain name keeping in mind lots of factors, because it is all about online visibility and rank of your website on search engines.
Basically, a web address and domain contain 3 parts – a source domain, the extension name – (.com, .net, etc.), sub domain of a website that comes by domain name.
The URL is the complete address of a website. Generally, it contains a word or phrase that represents your business or company name. Therefore, domain name is quite important for brand visibility and online popularity of a company.
Why is selecting a domain name essential to the accomplishment of your business?
Selecting a domain can affect your online position to a great extent. Choosing a right domain name can help to avail loads of SEO advantages.
Building a website and going live with it takes time. Once a website is live, business owners think on how to attract more and more visitors to their website.
Heavy and regular traffic is necessary to give you a high online rank. Huge traffic and high online rank will ultimately help you to get desired success and profit for your business.
Brand Visibility or Keywords
When it comes to choosing domain name you have two ways to go with – keywords and brand. In the direction of having lots of SEO advantages, you should secure your brand as domain name.
If you are intended to promote your brand, it is beneficial to make your domain name same as brand name. This way, your potential customers will remember your name if your domain name is really unique. Remember, your primary aim is to get higher online rank for your brand.
You can also focus on keywords associated with your business while selecting your domain name. If you don’t have any plan to use domain name as brand, it would be an intelligent decision to make your domain name keyword-centric.
You can use a perfect combination of your brand name and keywords.
Short or Long
Shorter domain name is always better than longer domain names. It is easy for the people to remember a short website name than a longer one. It will be easy for your customers to type a small name.
Additionally, they will be less probably to misspell. Use hyphens to separate the words so that your domain name can be identified with ease. Ultimately, rule of thumb is to choose a domain which is easy to remember and makes sense.
A good domain can surely help your business to grow. If domain name is chosen cautiously, it could be a great positive feature to your company.
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